Sport England and Facebook have announced a new partnership that will transform the way sports bodies engage with participants as they deliver a lasting Olympic legacy of one million people playing more sport.
It’s the first long-term collaboration between Facebook and a government or public body in the U.K. – and will use the social networking site’s unrivalled influence to bring people together around sport in the run up to London 2012.
The partnership is worth up to £20 million, with Facebook providing an in-kind investment of £5 million a year until March 2013.
Students and young people who use Facebook are the first to benefit though a pilot scheme run by British Universities & Colleges Sport (BUCS) and six sports:
Table tennis
Squash and racketball
Badminton
Judo
Athletics
Volleyball.
The pilot has an ambitious target to get 12,000 students participating in sport in just four months. Sport England’s commercial team is already talking to a wide range of NGBs in order to expand the use of the Sport Hub.
Read more: http://www.sportengland.org.uk/about_us/our_news/facebook_launch.aspx
Photo : volleyball match by ~Karmel88
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