Tuesday, January 26, 2010

Sport England launches partnership with Facebook

Hope one day this kind of project to be a good example for all the companies and institutions from all over the world ( particulary in Romania) for learning how to use the power of social networking.

Sport England and Facebook have announced a new partnership that will transform the way sports bodies engage with participants as they deliver a lasting Olympic legacy of one million people playing more sport.

It’s the first long-term collaboration between Facebook and a government or public body in the U.K. – and will use the social networking site’s unrivalled influence to bring people together around sport in the run up to London 2012.

The partnership is worth up to £20 million, with Facebook providing an in-kind investment of £5 million a year until March 2013.

Students and young people who use Facebook are the first to benefit though a pilot scheme run by British Universities & Colleges Sport (BUCS) and six sports:

Table tennis
Squash and racketball

The pilot has an ambitious target to get 12,000 students participating in sport in just four months. Sport England’s commercial team is already talking to a wide range of NGBs in order to expand the use of the Sport Hub.

Read more: http://www.sportengland.org.uk/about_us/our_news/facebook_launch.aspx

Photo : volleyball match by ~Karmel88

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