Saturday, October 9, 2010

10/10/10 - Sunday October 10, 2010 : a milestone on the design thinking calendar

Excerpt from " How to Apply Eames's Legendary "Powers of 10" to Real-life Problems " by Jamer Hunt

This Sunday is 10/10/10, a perfect time to celebrate the storied Eames Office film.

This October 10, 2010 is Powers of Ten day -- 10/10/10, a milestone on the design thinking calendar. It's named for the film Powers of Ten, made by Charles and Ray Eames in 1968. And for designers, it's an opportunity to both celebrate the Eames Office's groundbreaking film as well as a chance to recognize the power of scale in shaping our understanding of the world around us. There will be festivities around the world. Check out the Powers of Ten website, as well as the powersof10 blog that lists some events.

Powers of Ten is arguably more relevant now than it was the year it was released. The simple idea executed in the film has become a powerful construct for thinking through design problems today.

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